Watch.
We spend time with the people doing the work and follow one process as it actually happens.
Rowline · Santa Clarita, California
We find what's eating your time, then build the fix.
We work alongside your team to understand one process and build the tool it needs. For agricultural businesses, we start with shipping and distribution.
Talk to us First look free.What we do
Watch. Find. Build.
Find.
We find where the work gets stuck and agree on one problem to tackle.
Build.
If a tool would help, we build it around the way your team already works.
Something we've built
Shipping photos,
filed by order.
At a local manufacturer, the shipping team photographed every order on their phones and filed the photos by hand: about 10 minutes an order. When a customer said “we never got it,” there was no proof.
We built a camera tool that scans the packing slip and files the photo automatically. Now it takes about 30 seconds an order, the team uses it every day, and every shipment has proof.
Filing a shipping photo
Before
~10 min / order
Now
~30 sec / order
One tool, built for one shipping process.
Our starting point in agriculture
Orders, shipping
and distribution.
How do orders come in, get packed and reach buyers? We start there, then work out what help would be useful. These are possibilities, not a fixed package.
Illustrations of possible projects, not existing products or customer work.
Possible project 01
Orders by text.
Orders come in by text or phone and get copied onto a whiteboard.
What we could build We'd turn them into one clean order list and a pick list, automatically.
Possible project 02
Proof on deliveries.
A buyer says it arrived short or damaged, and there's no proof.
What we could build We'd attach a photo at packing to every order.
Possible project 03
What to bring to market.
Guessing quantities means hauling produce home or selling out early.
What we could build We'd suggest quantities from your past sales, market by market.
Possible project 04
Customer follow-up.
Market customers never hear from you again.
What we could build We'd collect contacts and message them when their favorite item is back.
Other work we could look at
Records and crew hours are other possibilities, if that is where the problem turns out to be.
Possible project 05
Inspection and certification records.
Records on paper or in someone's head.
What we could build We'd let you log them from a phone and pull the report inspectors ask for.
Possible project 06
Crew hours.
Hours on paper, added up by hand.
What we could build We'd total them automatically from a simple phone check-in.
A tool that fits
Why not just
buy software?
Sometimes you should, and if an app fits, we'll tell you and help set it up. When it doesn't:
-
01
We fit your business, not the other way around.
We start with the paper sheets and tools your team already uses, then build around the way the work gets done.
-
02
Work with what you already use.
We look at where your spreadsheets and other tools could connect, based on what the work needs.
-
03
Built around your steps.
Not the average business's.
-
04
We show up in person.
Andrés speaks Spanish, and two of us have worked around agriculture.
-
05
A clear first step.
How it works
Start with a first look.
-
01
First look: free.
A few hours watching one process, in person or over a screen share.
-
02
You get a short write-up.
What we saw, whether or not anything comes next.
-
03
A fixed price, agreed upfront.
If something's worth building, we agree on the price before work starts.
-
04
You own what we build.
The first month of fixes is included.
-
05
If it isn't worth it, we say so and walk away.
Who we are
A small team.
Based in Santa Clarita.
Owen, Andrés and Vincent.
We started Rowline because we kept seeing the same thing: the real problems in a business aren't in the plan. They're in the gap between the plan and what people actually do. Watching is how we find them.
Let's take a look
Tell us about
your business.
Tell us how you sell today, how orders reach your customers, and where you get stuck. We'll reply within a day.
owen18548@gmail.comFirst look free. In person or over a screen share.